As the festive season approaches, the UK’s top retailers and brands roll out their annual Christmas TV adverts, turning the humble business of selling products into a heart-warming art form. Here are some of the standout Christmas adverts of 2024 that have captured the nation’s heart:
1. John Lewis: “The Journey”
John Lewis continues its tradition of emotional storytelling with “The Journey.” This year’s advert follows a lovelorn snowman on a quest to reunite with his lost love, featuring a beautifully romantic cover of Frankie Goes to Hollywood’s “The Power of Love.” It’s a tear-jerker that reminds us of the magic of Christmas. Watch it here.
2. Marks & Spencer: “Food for Christmas”
M&S brings us “Food for Christmas,” a mouth-watering showcase of festive treats that makes viewers’ mouths water. From perfectly roasted turkeys to decadent desserts, this advert is a celebration of the joy of Christmas food. Watch it here.
3. Coca-Cola: “Holidays Are Coming”
The iconic Coca-Cola truck makes its annual appearance in “Holidays Are Coming.” Though this year’s advert features AI-generated visuals, it still delivers the nostalgic feel of Christmas with its catchy jingle and festive imagery. Watch it here.
4. Lidl: “Lidl Academy”
Lidl’s “Lidl Academy” tells the sweet story of a little girl who uses magical bells to turn her brothers’ hated Brussels sprouts into biscuits. It’s a charming tale that highlights the spirit of giving and the magic of Christmas. Watch it here.
5. Argos: “Rockstar”
Argos’s “Rockstar” advert features a noisy, light-up toy T-Rex named Trevor, who dreams of becoming a rock star. It’s a fun and quirky advert that brings a smile to viewers’ faces. Watch it here.
6. Boots: “Lost Claus”
Boots introduces “Lost Claus,” a humorous advert featuring a young boy who becomes suspicious of Santa’s existence due to a lingering scent. The twist reveals that Santa visited the boy’s home and enjoyed a bit too much of the festive spirit. It’s a playful and unexpected take on the classic Christmas story. Watch it here.
7. Waitrose: “The Snowman”
Waitrose’s “The Snowman” is a beautifully animated advert that captures the essence of Christmas with its enchanting visuals and heartwarming story. It’s a timeless classic that never fails to delight. Watch it here.
8. Sainsbury’s: “Christmas Food”
Sainsbury’s “Christmas Food” advert is a feast for the eyes, showcasing an array of delicious festive dishes. It’s a celebration of the joy of cooking and sharing meals with loved ones during the holiday season. Watch it here.
9. Irn Bru: “Phenomenal Christmas”
Irn Bru’s “Phenomenal Christmas” is a clever and humorous advert that pokes fun at the commercialization of Christmas while still delivering a festive message. It’s a refreshing take on the traditional Christmas advert. Watch it here.
10. Disney: “The Muppet Christmas Carol”
Disney brings us “The Muppet Christmas Carol,” a delightful adaptation of Charles Dickens’ classic tale with a Muppet twist. It’s a fun and family-friendly advert that adds a touch of magic to the holiday season. Watch it here.
These adverts not only promote products but also evoke the warmth, joy, and nostalgia of Christmas. They remind us of the importance of love, family, and giving during the festive season. Which one is your favourite?